Leadership coaching for brilliant women in STEM who are ready to lead with impact and balance.
At Asbatra, we turn technical brilliance into transformational leadership. We empower women in science, technology, engineering, and business to evolve into confident, self-aware leaders through evidence-based coaching that honors both professional excellence and personal authenticity.
ABOUT US
The Asbatra Philosophy
Founder | Leadership Coach | STEM Advocate
At the intersection of science and leadership, Asbatra is where data-driven growth meets personal evolution. We’re building the world’s most powerful community of women leaders—each one rising with intention, integrity, and innovation.
We believe that:
- Your technical expertise is your foundation.
- Authentic leadership is your future.
- Balance and brilliance are not mutually exclusive.
ABOUT ME
Meet Jessica
Founder | Leadership Coach | STEM Advocate
Dr. Jessica Herbert has measured her days in milliseconds and metrics, each morning a precisely orchestrated dance of objectives and key results. For twenty-five years, she has balanced projects with structure and cadence and other projects that break through the norm. She has found the beauty in the elegant architecture of systems and satisfaction in the predictable paths of data flows. Her work wardrobe, like her code, was impeccably structured – crisp blazers, straight lines, and monochrome certainties, briefing the next leader on policy and procedures. But her heart loves the patterns and creativity of yoga pants for magical meditation journeys in the red rocks of the Southwest, connecting with people, and transforming ideas into reality.
This is the path of Asbatra Coaching - finding your way in the structure and demands of work to feed your creative soul. Let's work together to apply the scientific method to your career advancement - systematically identifying opportunities, testing new approaches, and measuring real results. Whether you're transitioning from bench to business, stepping into a senior technical role, or launching your own innovative venture, you'll have a dedicated partner who speaks your language and understands your field.
Book your transformation call today and let's design the experiment that will catalyze your next career breakthrough.
WHAT DO WE OFFER?
Coaching That’s Rooted in Evidence—and Real Life
FAQs
Get Answers to Your Questions
Unlock Your Full Potential with Personalized Leadership Coaching. Gain clarity, overcome challenges, and take control of your professional growth with expert guidance tailored to your unique journey.
What is Asbatra Coaching?
Asbatra Coaching built on the philosophy that we are always evolving and seeking to be our best selves. Our programs are designed to help leaders and executives identify goals and move toward them with support. Through personalized assessments, insightful debriefs, and strategic coaching, we help you Ascend | Balance | Transform.
Who is this coaching for?
If you are motivated to invest in yourself for change - coaching is for you. If you are interested in ways to align your thoughts, behaviors, and actions to your goals - then Asbatra is for you. Our approach is tailored to individuals looking to enhance their professional and personal lives.
How does the coaching process work?
Step 1: Schedule your first conversation. Step 2: We agree on your commitment. Step 3: We onboard you into our portal, get your schedule set, and start to dig into your goals, priorities, and challenges. Ready? Let's go!
What makes Asbatra Coaching different?
The coaching market is plentiful - and that is because there are different needs, different people, and different end goals. Coaching isn't about advice - it is about providing you support and guidance. How you connect with your coach matters and should align with what you need. We focus on data-driven insights and real-world applications, so you walk away with practical strategies you can implement immediately—no fluff, just results.
How soon will I see results?
Many clients experience immediate clarity after their first session! The strategies we discuss can be implemented right away, and long-term progress depends on how actively you apply them to your work and personal decisions.
Can I book a my initial call even if I haven't taken an assessment?
Absolutely! We would love to meet you and determine your goals and fit for Asbatra. While the assessment adds an extra layer of insight, we can connect and discuss next steps.
How do I get started?
Simple! Click the “Book your Transformation” or "Book Now" button, choose a time that are available, and let’s start shaping your path forward.
Testimonials
Client Success Stories
“Jessica helped me shift from ‘individual contributor mindset’ to thinking and acting like a true leader. I now lead with clarity, not just competence.”
Why You’re Here
You’ve been promoted, or you’re about to be.
And suddenly, it’s not just about technical skills anymore — it’s about navigating humans, influence, vision, and responsibility.
Or maybe you’ve been in leadership for a while…
...and you’re done with the burnout, the politics, or feeling like your voice doesn’t land the way it should.
You're looking for support that actually speaks your language — logical, evidence-based, real.
Not fluff.
How I Help: The Asbatra Approach
I apply the scientific method to your career growth.
That means:
- No empty motivational quotes.
- No vague leadership cliches.
- Just experiments, data, reflection, and results.
So, What’s Next?
- If you're tired of navigating leadership alone —
- If you're done trying to fit into broken molds —
- If you're ready to build your own damn model —